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Measuring the impact Marketing has on increasing Sales using Waterfall Rates
This paper explains why Waterfall Rates are so much more useful than other marketing measures, such as response rates, and how they measure the direct impact that marketing has on sales. The paper also explains how they allow management to easily identify potential marketing and sales problems and quickly take corrective action.
Does your Email marketing increase Sales?
For many companies, email marketing has very little impact on sales. In this paper, we provide several examples of how email marketing should be connected to the overall sales and marketing process. We also provide several examples of how commonly used email marketing measures can be misleading or inadequate.
The StrategyMix Marketing Process (Storyboard Version)
This Storyboard paper is a series of screen shots linked by some explanatory text, which provide you with an easy to read overview of the StrategyMix Marketing Process.
Web Analytics: Calculating ROI on Google AdWords and Social Media
This paper explains how web analytics works and why it is becoming an increasingly important tool for marketers and for sales. The paper also explains how web analytics can be used to calculate your ROI on Google Adwords and Social Media Campaigns.
Marketing Automation and the Buyers Journey
This paper will first introduce you to the principles and concepts of the "Buyers Journey".
We then examine traditional marketing approaches and consider their effectiveness in light of what we understand about the Buyers Journey. We will describe some of the new automated marketing technologies that can be applied to the Buyers Journey. Finally, we will give you a few tips to help guide the development of your own Buyer Journey thinking.
Using Lead Scoring, Progressive Profiling, and Response Points to accelerate Sales
In this paper we describe how profile surveys can be used to identify prospect needs, segment your database, refine your marketing, match prospects against your Ideal Customer Profile, create a lead scoring system and allocate Response Points.
Why CRM Systems Don't Generate Leads
The purpose of this white paper is to clear up some common misunderstandings about what CRM systems can and cannot do, with regards to lead generation.
Using Dynamic Telesales to Improve the Relevancy and Timing of Lead Follow-Up
In this paper we explain the difference between traditional "work down the list" telemarketing and dynamic telesales. We also explain why dynamic telesales is far more effective and provide several examples to help explain how it works.
8 reasons why most companies generate poor quality leads
This paper lists the 8 common marketing problems that are shared by most companies. Many companies do not hit their sales targets because they do not generate a sufficient number of good quality or ‘Sales ready’ leads. All of the problems listed below may not apply to you, but we’re sure many of them will. Your feedback is always appreciated.
Consistent Lead Generation through Event Marketing
This paper explains firstly why Event Marketing is such an effective means for generating a stream of consistent leads, and secondly we describe the StrategyMix marketing system that will make running events and lead nuturing really easy
Converting Trade Show Visitors into Qualified Leads
If you’ve just returned from a tradeshow or you’re planning to exhibit at one in the near future, this paper will explain how you can convert more of your tradeshow visitors into qualified leads.